Louis Vuitton Moet Hennessy LVMH.PA is a luxury French fashion and leather accessories brand in Paris, France.
The founder Louis Vuitton (August 4, 1821-February 27, 1892) was born in Jura, France, he designed and manufactured luggage, as a Malletier during the second half of the nineteenth century. At the age of 16, he apprenticed for the luggage manufacturer Monsieur Marechal. In 1854 he founded the company, which is now owned by LVMH, a French holding company helmed by Bernard Arnault.
Louis Vuitton's signature leather goods are considered a status symbol around the globe and are highly regarded in the fashion world. The company's iconic Monogram design created in 1896 can be considered the first designer label in contemporary history; the Vuitton collections have also created a cult-like following among consumers. Owners of the bags and accessories often refer to the products as their "Louis." This cult following by both celebrities and wealthy consumers has elevated the Vuitton brand to the foremost position in accessory design alongside houses such as Gucci, Prada, Fendi, and Hermes.
The Louis Vuitton Company has cultivated a celebrity following and has used famous models and actresses in its marketing campaigns, most recently Uma Thurman and Scarlett Johansson. Other models and actresses who have lent their name to the Louis Vuitton line include Jennifer Lopez, Chloe Sevigny, Christina Ricci, Gisele Bundchen, Kate Moss, and Naomi Campbell.
Since 1997 designer Marc Jacobs became the label's artistic director.
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