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Terry Richardson Equinox Ads

Terry Richardson is known to push the limits with his photography and his campaigns. New York Girl Style YouTube channel presents a Terry Richardson behind-the-scenes video. His bold creative vision is sure to get people talking, and that is exactly why high-end Equinox Fitness Club’s have tapped Richardson to shoot their new edgy campaign.

Equinox offers exciting and challenging group classes, like Whipped, sure to get you in top shape fast using strength ropes and Kettlebells. They also offer relaxing treatments at The Spa at Equinox, where you can feel like a queen and get a Gold Standard facial that features 24K gold flakes to make your skin truly glow. The steamy ads by Richardson have appeared on bus stops, phone booths and billboards.

Although the shots do not directly pertain to working out at a gym, Richardson’s vision creates a luxurious and fantastical world that can eventually be in the reach for the consumers.

Bianca Kosoy, the Equinox creative director, says that, “[Terry's] signature gritty flash photography makes the viewer feel as if he or she has just witnessed a private moment or was let in on a little secret.”

These ads are sure to get anyone running into Equinox in no time. So if you’re thinking about hitting the fitness club for Spring, let us help you get in shape in style with these fashionable fitness picks or head over to to try a 3 Day Trial Membership and try it out for yourself.


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